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Cold Calling is refer to a financial promotional effort by which a bank contact prospect (prospective or potential customers) who hasn’t shown any interest in becoming a customer and might not be aware of the bank products and services.
Cold calling is one of the oldest marketing. The bank use this call to market and introduce their products and services.
Cold calling is the opposite of warm calling.
Warm Calling in banking refer to the financial promotional effort that the bank can be more direct with a prospects (prospective or potential customers), who have already shown or expressed their approval to be contacted by the bank whether by filling out a postcard, website request for information or through email camping.
The bank use this call to schedule meetings with potential customers or discuss matters over the phone.
Warm calling is the opposite of cold calling.
